Eternal creativity.

Eternal creativity.

Eternal creativity.

創造力があれば “老い” が楽しめる、という話。

Eternal creativity.

全人口に対する65歳以上の割合が 21%を超えると「超高齢社会」になる。 日本は2007年、既に超高齢社会となっていて、 2030年にはその割合は30%を超える見込みだという。 若かった頃、遠くにあった “老い” がどんどん近づいてくる。 逃げることのできないこの現実を スマートに生きるために必要なのは豊かな創造力。 クリエイティビティがあれば “老い” を楽しむことができる。 そこで今号のyoffでは 「Eternal Creativity」をテーマに特集。 創造力をもって、 超高齢社会を魅力あるものにしている人たちが登場。 この号を読んで、老い先は明るいぞ、 と思ってもらえればうれしいです。

Eternal creativity.

Feature | 2025.8.24


創造力があれば “老い” が楽しめる、という話。

With creativity, even aging can be enjoyable.

A “super-aged society” is one where over 21% of the population is 65 or older.
Japan reached this status in 2007, and by 2030,
this demographic is projected to exceed 30%.
The “old age”
that once seemed distant now rapidly approaches.
To navigate this inescapable reality smartly,
abundant creativity is essential.
With creativity, we can truly enjoy aging.
That’s why this issue of yoff
focuses on “Eternal Creativity,” featuring individuals
who are making
our super-aged society a more appealing
place through their innovative spirit.
We hope this issue helps
you feel optimistic about the future of aging.

65歳定年が一般的になり、さらに70歳までの
就業機会を確保することが企業の努力義務となっている。
一方で、さっさとリタイアして好きに生きる人も増えている。
大学での学び直しや趣味の充実、キャリアを活かしてのボランティア、
離婚・再婚で人生をリスタートさせる人も多い。
老後をアクティブに過ごすか、静かに隠居するか。
どちらの生き方にも大切なのが創造力。

── Eternal Creativity ──
クリエイティブというエッセンスがあれば、人生はいつまでも楽しめる。

Retiring at 65 is now the norm and companies are expected to offer work opportunities through 70.
Meanwhile, more people are retiring early to live on their own terms
— returning to school, diving into hobbies, volunteering, or starting over after divorce or remarriage.
Whether active or quiet,every retirement path calls for creativity.
— Eternal Creativity — Keeping life endlessly joyful with creativity.

Linda Gratton, a London Business School professor and global authority on human resources, introduced the concept of “the 100-year life.” Her bestseller, The 100-Year Life: Living and Working in an Age of Longevity, led to her membership in Japan’s “Council for Designing the 100-Year Life,” popularizing the phrase.
Instead of being overwhelmed by the idea of “100 years, still so long to go,” we should embrace extended lifespans and enjoy life more fully. Creativity is key to this. I realized this after meeting two inspiring creators.One is Eiko Kadono, author of Kiki’s Delivery Service and director of Edogawa Ward’s “Magic Literature Museum.” Dressed in original, charming fashion, she writes essays and generates ideas for the museum’s operation. Her vibrant creativity makes everyone who sees her wish to age with such grace.

The other is Manjot S.Bedi, who founded “KAiGO PRiDE” with the concept of “expanding and strengthening Japan’s ‘elderly care’ through the power of creativity.” Originally from India, Mr. Bedi encountered the challenges of elderly care while working as a video creator in Japan’s commercial industry. Believing his creativity could offer solutions, he launched “KAiGO PRiDE” to support the elderly care frontline.Rather than escaping the inevitable process of aging, we should embrace and enjoy it. Just as Genpei Akasegawa explored “Elderly Power” in the past, today’s examples include Jun Miura’s “Aging Performance” and “Outing Old Age.” While physical strength declines and memory fades, there’s no joy in simply becoming frail. By changing our mindset and embracing creativity, we can truly live the “100-year life.”

クリエイティブという翼を広げて。

Feature | 2025.8.24


《童話作家》 角野栄子 Eiko Kadono

1935年東京生まれ。出版社勤務を経て24歳からブラジルに滞在。
その体験を元に書いた『ルイジンニョ少年 ブラジルをたずねて』で、1970年作家デビュー。
代表作『魔女の宅急便』は1989年にスタジオジブリ作品としてアニメーション映画化。
2018年児童文学の「小さなノーベル賞」と言われる国際アンデルセン賞作家賞を受賞。
翌年、江戸川区区民栄誉賞を受賞。

いつも角野さんが着ている服は娘のくぼしまりおさんがデザイン。
「EIKOFUL」というブランドで、ホームページから購入することができる。
https://eikoful.com/

Spread your creative wings.

Soar freely across life’s vast sky, powered by your imagination.
The charming witch’s creativity knows no end.

Children’s author Eiko Kadono fondly recalls her childhood in Koiwa, Edogawa Ward, from ages 3 to 23. She spent her days swimming in the nearby Edo River, playing in its grassy banks, and catching crayfish in the surrounding rice paddies. These tranquil experiences, though not directly forming her narratives, imbue her writing with a sense of “excitement” from her formative years.
Kadono’s connection to Edogawa Ward deepened when she was invited to become the director of the “Magical Literature Museum” after receiving the Edogawa Ward Citizen’s Honor Award in 2019. What began as a compact idea gradually expanded into the magnificent museum it is today. She particularly loves its design by Kengo Kuma, which she describes as “simple and stylish,” yet “cute” and not childish, contrasting with the more Disney-like proposals received.
Her daughter, also a children’s author and artist, handled the interior design. “We were especially particular about the colors,” Kadono notes, explaining that Koriko Town’s “strawberry color” isn’t a single hue but a blend of three subtle shades, creating depth and charm. Her favorite spot is a bookshelf adorned with a small house, beautifully illuminated from behind to appear as if floating within a town.
Despite being born in 1935, Kadono speaks with sparkling eyes, appearing much younger.

She attributes her vitality not to specific health routines, but to her passion for her work. “I’m trying to reduce my workload recently, but I won’t stop. The reason is simple: I ‘love’ it. I love expressing myself through speaking at lectures and writing essays.”
When asked about the source of her boundless creativity, Kadono points to her rich tapestry of experiences. Beyond her childhood, she moved to Brazil as an adult and embarked on extensive travels. “I went to Lisbon by ship, from Madrid to Paris. There, I bought a car and set off on a 9,000 km European journey,” she recounts, including visits to Nordic countries before selling the car in Rome, then flying to Canada and stopping in New York before returning home. “It was quite an adventure,” she emphasizes, adding that the diverse events, encounters with various people, and numerous landscapes from these travels have all fueled her creativity.
Kadono cites The Adventures of Huckleberry Finn as her favorite book, drawn to Huck’s free-spirited nature, his defiance of conventions, and his playful approach to life outside the box. She feels this “Huck-ness” resonates with her own life and work. She also expresses her love for samba music and Fellini’s film La Strada, whose final scene still deeply moves her. Kadono believes the treasures she’s collected over the years continuously generate her creativity. “I have far, far more pockets than young people today,” she asserts, “and they are packed with seeds of creation, like memories and experiences.” As she continues to accumulate more wonderful experiences, Eiko Kadono’s creative pockets only grow larger and more abundant, regardless of her age.


Making Japan a proud caregiving nation.

Eiko Kadono’s Magical Literary Museum is bursting with seeds of inspiration.It’s a place for children and grownups to relax and let their creativity grow.

Nestled along the former Edo River, near the tranquil “Nagisa Pony Land,” stands the charming Magical Literature Museum. With its white walls accented in pink, this building offers visitors an immersive experience in the creative world of children’s author Eiko Kadono.
Upon entering, guests are greeted by “Koriko Town,” the setting of Kiki’s Delivery Service, a space enveloped in Kadono’s favorite “strawberry color”—a vibrant choice reflecting her persona as the “Colorful Witch.” The first floor is full of discoveries, from projection-mapped characters to trick windows. The “Black Cat Theater” provides interactive programs featuring beloved characters like “Achi the Ghost” and “Ringo-chan.” The second floor offers inspiring spaces, including a gallery for children’s literature exhibitions and “Eiko’s Atelier,” designed to resemble Kadono’s actual workspace.
At its heart, the museum is a celebration of literature. The “Koriko Town Bookshelf” on the first floor and the “Library” on the second house a vast collection, including all of Kadono’s works and a curated selection of global children’s literature and picture books. Children and adults alike can be found happily engrossed in books, comfortably seated at tables, benches, or on the grand central staircase, truly lost in their stories. Books can even be taken outside to the adjacent “Observation Hill,” allowing for reading on the grass amidst the scents of nature on a pleasant day.
The museum’s delightful exterior, designed by Kengo Kuma, features small, box-like structures arranged on a gentle hillside. Its “Flower Roof” adds a rhythmic touch, making the entire building resemble flower petals.
The Magical Literature Museum is a concentrated expression of Eiko Kadono’s creativity. Spending time here, leisurely turning the pages of an intriguing book, ignites one’s own imagination. The colors and scenery on the way home might even seem transformed, and looking up, you might just spot Kiki and Jiji soaring on their broomsticks.

魔法の文学館 (江戸川区角野栄子児童文学館)


※入館は、日時指定の事前予約制となっております。
 入館日時をインターネット予約にて受け付けております。


https://kikismuseum.jp/



江戸川区南葛西7-3-1
なぎさ公園内
tel.03-6661-3911

ニッポンを、介護を誇る国へ。

Feature | 2025.8.24


《クリエイティブ ディレクター》
マンジョット ・ベディ Manjot S.Bedi


一般社団法人KAiGO PRiDE代表理事
インド・ニューデリー生まれ。
大手自動車企業のアウトバウンド施策から伊勢神宮などの
日本の魅力発信までも手がけるグローバルクリエイティブディレクター。
独自のレスポンシブルブランディングを軸に、人々の心を動かし続ける。

マンジョット・ベディの「KAiGO PRiDE」が
クリエイティブの力で介護の現場を変えようとしている。

Manjot Bedi’s KAiGO PRiDE
is changing eldercare through the power of creativity.


Born and raised in New Delhi, India, Manjot S.Bedi moved to Japan at 17. After a career as a creative director making numerous commercials for a major advertising firm, he now runs his own company, focusing on branding and creative projects. Simultaneously, Bedi is passionately working to improve Japan’s elderly care.
He states, “Advertising is about solving problems. When I encountered the elderly care frontline, it was full of them. As an advertising professional, I felt I had to solve this.
His resolve was solidified by a visit to Ise Grand Shrine. Filming the Shikinen Sengu (periodic rebuilding), he felt a profound “gratitude” for Japan’s cultural heartland, which inspired him. Observing elderly care, however, left him unsettled. He felt that while we owe our existence to our elders and should only feel gratitude, this wasn’t reflected in the care system, where seniors even lacked a proper place.
Leveraging his skills, Bedi launched KAiGO PRiDE in 2019. He found that care workers lacked confidence, with some even hiding their profession.
This was a shock, but it revealed a crucial branding opportunity. KAiGO PRiDE began with the goal of instilling pride in care professionals, ensuring they receive the respect they deserve.
Mr.Bedi’s six years of dedicated work are creating a significant movement in Japanese elderly care. His organization photographs care workers to show them “how cool they are” and has enlisted 300 national ambassadors to spread KAiGO PRiDE’s message.
They host “KAiGO PRiDE WEEK,” an annual national event featuring lectures and discussions to invigorate the care community. The “International KAiGO Festival” is a business-focused event, presenting the “KAiGO DESIGN AWARD” for innovative products and services, and organizing “LiNK WALK” where care workers and seniors walk together.
Mr.Bedi sees a huge future in the “silver economy,” potentially reaching 100 trillion yen. He believes this growth can bring happiness to caregivers, care workers, and the entire sector. The “International KAiGO Festival” acts as a platform for startups and businesses to drive next-generation models and innovations. Bedi’s creativity is set to profoundly transform Japan’s elderly care and economy.

ファッションショーやLiNK WALKで高齢者も介護職の人も盛り上がる。

プロのカメラマンによる写真でプライドも高まる。

介護職の親子は、素敵なメッセージとともにポスターに。

https://kaigopride.jp/

自分らしさをファッショナブルに表現する介護職の人々。

[PR]男性の脱毛事情と進化し続ける医療脱毛。

Feature | 2025.8.24

今泉 明子先生

医療法人青泉会
今泉スキンクリニック 院長
医学博士/
日本皮膚科学会認定皮膚科専門医

濱 正悟さん

俳優、NHK連続テレビ小説「舞いあがれ!」
など数多くのドラマや映画に出演。
「SPLENDOR X」TVCM出演中。

男性の脱毛事情

脱毛後の意外な変化と進化する脱毛機

「スプレンダーX」
詳しくはこちら

https://lumenis.co.jp/aesthetics/products/splendorx/

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