下町にあふれる祭りのグルーヴ。家になんかいられない、今年も狂乱の夏がやってくる。

Essay|2024.05.23

photo_Toshinori Okada
Text_Toshinori Okada


A festival groove fills the downtown streets.
Staying at home is impossible—another frenzied summer is coming.
If you live near Asakusa, in the Kappabashi area, summer turns into a vibrant festival season.
It kicks off with the Shitaya Shrine Festival, the earliest summer festival in downtown, starting on May 10th this year. From there, a whirlwind of festivals begins! The area counts many shrines. This sparks a flurry of nearly weekly festivals at local shrines like Ono Terusaki, Akiba, Mikawashima, Torigoe, and Asakusa Shrines, so there’s little time to rest. But that’s not all—there are also markets like the Iriya Morning Glory Festival and the Asakusa Temple Hozuki Market at Sensoji Temple. Although summer festivals evoke refreshment, they’re actually bustling hubs of activity, packed with both international tourists and locals, all sharing in the high spirits despite the heat. The season’s highlight is the Sanja Festival.
Living in Asakusa, I knew that the Sanja Festival would liven up the downtown area, but experiencing it firsthand showed me just how deeply the locals cherish this event. During the festival, fundoshi and hachimaki become everyday wear. People set up low tables on the streets to drink with neighbors, and everyone, regardless of age or gender, earnestly carries mikoshi. It’s truly fun, and it’s no exaggeration to say the people here live for the Sanja Festival.
With such a tight-knit community, every summer weekend is filled with the sounds of festival music, shouts of “wasshoi, wasshoi,” and the clang of bells and drums. Sunday relaxation at home becomes unthinkable. Swept up by the vibrant festival atmosphere that fills the town, I often find myself roaming the streets with a beer in hand.
Moreover, the area host various Bon festival dances, and fireworks are set off over the Sumida River, adding to the summer madness. It’s shaping up to be another lively summer.

三社祭で盛り上がる浅草。